Brie
Say it wrong and she walks. Misha the bear does the maths on her morning staff and finds the next hire.
Reel 2 of 2 30 seconds
A cheese pronouncer.
What really happened
- On TV4's Efter fem (4 September 2026) Isabella Löwengrip said that Swedes have a big problem with some French cheeses: some say "brye", some say "chevré". Anyone who orders them that way, she said, and she gets up and leaves.
- She told TV4 she does not ask for French, but the cheeses cannot be said "på Svensson-svenska".
- In a clip from Framgångspodden she described her mornings: breakfast prepared the night before by a chef, then someone who did her makeup every morning, then someone who dressed her. The cheese pronouncer is our joke.
Sources
- TV4: the Efter fem segment on saying brie and chèvre (4 Sep 2026)
- Instagram: the Efter fem and Framgångspodden clips, one after the other (5 Sep 2026)
The script
BELLA: Some French cheeses have Svenskar wery big problem wit.
BELLA: (holds up a wedge of brie) Some say “bry”. Some say “shevvry”.
BELLA: A man who orders bry? I go avay!
MISHA: (deadpan, on his sofa) Okej. Interesting.
BELLA: (at the podcast microphone, counting on her fingers) My chef makes breakfast. My makeup girl makes my face. My dresser dresses me.
MISHA: (counting on his claws) Chef. Makeup girl. Dresser.
MISHA: Next hire?
BELLA: (deadly serious) A cheese pronouncer.